40 Under 40: Jared Lavitt
It was on a tour of Chinese factories about a decade ago that Jared Lavitt began to realize how rapidly vaporizer technology was evolving and how quickly it would be adopted by American consumers.
“Even though it wasn’t very good yet, you could tell that was where consumption was going,” he says. “And I was like, this is where I need to be.”
Lavitt, who has been working in cannabis since he was 18 years old, founded Helio Supply more than 10 years ago, first focusing on packaging and design, then shifting more into vape hardware around 2017.
That trip to China “broke a lot of my beliefs as far as what is possible on the global level,” he says.
Today, Helio Supply sells vape hardware and accessories direct to consumers and wholesale to retailers, as well as customizing hardware for labs and brands.
What started in Lavitt’s garage has grown, without any outside investment capital, by 60% year-over-year and will approach $1 million in revenue for 2026.
“It wasn’t easy, and we have a long way to go, but I would say for the last three years, I’m officially over the hump of looking at myself in the mirror and asking, ‘Was this the biggest mistake I’ve ever made in my life?’ After lots of happy, return customers and making up for some of the skills deficiencies I didn’t know I have, we are off and running.”
Lavitt has had a front-row seat to the evolution of cannabis vapes, from leaky, fickle novelties of the early years to the reliable, technologically advanced gadgets of today that are specifically matched for the type of concentrate being consumed. And the category has become even more competitive with time.
“I just focus on winning the battle one customer at a time,” Lavitt says. “That’s how I got here: Just work hard, stay open-minded, keep launching good products, keep reinvesting in the business.”
Check out the interview video below!
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